It might be the case that you have been noticing a drop in sales for your company recently. It might also be the case that you can find no reason for this to be happening and are wondering what is going wrong. It could potentially be that your customers are running into purchasing problems when they are trying to buy something from your company. You need to avoid these problems, or the sales drop will only get worse. Here are some of the purchasing problems that you might have in your business, that you can’t afford.
Trouble With Security
You should try to make sure that the time between where the customer decides to purchase the item and when they get around to the checkout is as minimal as possible. If your customers currently have to jump through five security hoops just to be able to checkout, they are going to take their business elsewhere.
Also, if your page is not secure, this is something you are going to need to fix immediately. Word of mouth is the fastest way to get reviews out, and if someone has experienced a security problem with your company, you can be sure that many people are going to hear about it. Luckily, companies like BlueSnap offer software that will help your customers transactions quick and secure. So, if you have security issues, you need to get it sorted ASAP before your sales stop altogether.
Too Many Pages To Reach The End
People get bored. Your customers want something quick and easy, not something that is going to take them half an hour to complete just so they can buy a product from you. Going to the store and finding the item might be faster than checking out on your site. If this is the case, you need to change the way checking out works on your site so that it is quick and snappy. If you don’t do this, you are going to lose your customers to other sites where they don’t have to sit through seven pages before they can pay for their item.
You need to keep in mind that a lot of customers do their shopping on the go. They don’t have time to sit and go through all these pages just to get what they want. You need to be competing with other businesses on the market and to do this, the number of pages your customers have to go through to buy something needs to be cut drastically.
Not Offering Customers The Options They Want
If you are not offering all of the major payment methods, you need to start doing this. We have noticed that a lot of companies still don’t accept PayPal as a payment method. Many people use this method because it is the easiest and most convenient for them. When you are setting up your payment options, you have to put yourself in the mind of your customer and not what is most convenient for you. If you don’t start offering the options they want soon, they will go somewhere that does, and this is going to be catastrophic to your profits and your business.
We hope you now see these purchasing problems can be the difference between a booming business and a failing company.