When you first started your online marketing, you are trying to do so many thing by yourself. Before long, you exhaust yourself, but still, you don’t get much traction.
So, you are thinking, “What did I do wrong?”. These are 9 mistakes, businesses tend to make when they are first starting online:
1. Quantity over Quality
You have probably heard the old saying of “Quality over Quantity” before. The same thing applies to social media. Whether you are trying to increase your Facebook likes, or get more followers in Twitter, you have to always make sure that your followers are interested in your business.
Few weeks ago, I met with a small business owner in an expo. His business is in food packaging. He has only started doing his own online marketing for a month. He told me that he got ~2.000 followers within 2 weeks and it now has ~5.000 followers in Instagram. I was impressed with the number of followers he has obtained in a such short period of time for his type of business. And so I checked out his Instagram page, what I saw is that he has been posting photo of the food that he has provided his packaging for. I found out that majority of his followers are actually interested in the food he posted but not in the packaging.
Solution: Align your marketing strategy to the right audience
2. Not Posting Engaging Contents Regularly
You need to plan your monthly content and schedule the time to publishing engaging contents for your market regularly. Some of you might have heard before that posting on certain day and on certain view may get you more page views. This is something that has been proven based historical statistics. We will discussed about the timing of the posting in future article.
3. Not Converting Followers into Paid Customers
As part of your digital strategy, you need to consider how to convert your followers into your customers. This can be done through engaging product advertisement.
4. Focusing on Too Many Social Media Channels
Sometimes, you just don’t have the time to manage many social media channel, along with managing your business. So consider who are your consumers and what social media will they be using the most. Focus your strategy on that media at the beginning.
Solution: Try to limit your social media to Facebook as starter as it has the most followers.
5. Having No Brand Personality
You want to make sure that your Brand stands out in your customer’s mind. Once you are considered to be average, it tends to be hard to change their mind. Also, the line between you and your competitors will blur and your customers will be ambivalent towards similar type of products.
Don’t send irrelevant or promotional contents too often as it might annoy your customers. Once this happens, your customer will tend to mark your emails as junk mail.
Solution: Alternate between engaging and promotional content. Schedule for once a week email for starter.
7. Doing Everything Manually
Once you start to get traction, you need to get consider marketing automation to hell you with your social media. We will cover this in the future as this is something that will help you lessen your workload daily.
8. Broadcasting the Same Message Across All Channels
Consider your media channel and adapt your content to the right channel. For example, article is better published in a blog, whereas, Twitter will be good to post quick update to your followers, or, use Instagram as your visual channel. Each of this channel will have different followers, so consider this before choosing your strategy.
9. Not Having a Strategy At All
Shooting blindly won’t get you anywhere. Using the gun analogy, if you know where and when to shoot, you will shoot right on target anytime anywhere. It is better to get 10 high quality customers than having 100 irrelevant customers.