There are very few people out there who would claim that mobile phones are hurting businesses. (Although not everyone is a fan of showrooming.) Here, we’re going to take a closer look at the way this advancing technology can help your business.
Apps for customers
You may not have thought that your particular business really needs a mobile app. And, for sure, there are businesses out there that might not benefit all that much from it. But, if you ask me, it really is a minority of businesses.
If you work in retail, or sell anything over the Internet, you should look into creating an app. They can provide you with amazing sales opportunities. If you just leave the sales to the regular website? You’ll always be restricted in some ways by whatever web browser the customer happens to be using. It’s better to design your own shopping experience. Apps also allow you to use push notifications to communicate with the user directly.
Smartphones are in the hands of more people than ever these days. What this means is that more people are browsing the Internet than ever. Many people who didn’t have a computer, or use it that much, now find themselves using the Internet more than before. (After all, it’s so easy to do on a smartphone!) This helps widen your potential audience. So making sure your website is ready for the people who will view it on a mobile screen is absolutely essential.
Many businesses assume that the website they have will be usable enough on a mobile. But this is rarely the case. Even if you plan on creating an app, you should be developing a mobile version of your website. (After all, not everyone may be able to download and install your app!)
Mobile payments options are expanding in ways that are beneficial to both the merchant and the consumer. There are loads of services that phone manufacturers provide that allow people to effectively use their phone like a payment card. Freeing people of the need to carry cash is always going to be welcomed by consumers!
As for merchants, there are advances in technology that will be very helpful. If you don’t work at a till and require payment from someone, the solution has usually been the use of an invoice. This can leave things to chance and create complications if you’re not paid on time. But you can use a card reader with your mobile phone to accept such payments on the go.
All of the above benefits contribute to another benefit that is vital in today’s business world. You’ve probably heard about the importance of data in modern business. Well, mobile phones make absolutely amazing data-gathering machines. Apps, payments, and websites can all help you gain vital information.
You’ll be able to figure out what about your service engages people. You can figure out what locations and demographics are landing you with the most sales. You can even use analytics to tell what type of phone most of your customers are using. All of this can help you increase engagement and convert more users into customers!