If you hadn’t noticed already, blogs and vlogs are becoming quite the attraction for businesses with an online presence. In recent years, the rise of YouTube and personalities like PewDiePie has opened up all sorts of possibilities. We like watching people blog about everything from their day to a new product review. We like reading new stories on blogs from companies that we might otherwise pay no attention to. This offers you a fantastic marketing opportunity.
Are they your key to success, however? They might be if you follow these tips.
Have You Got The Time?
Both blogging and vlogging take up a considerable amount of time when you’re running a business. You’ll need to stay active on a regular basis if you want to generate any kind of following, and that isn’t as easy as it sounds. You need to figure out whether you’ve got the time to create compelling content. Is it worth hiring someone on a part-time basis to handle this side of things for you? Is it worth outsourcing it?
Can You Do It In A Professional Way?
There’s no point getting involved in blogs and vlogs if you can’t do it professionally. This is where content specialists like CandidSky might just come in useful. Otherwise, you need to make sure you’ve got the right equipment and tools for the task. Start blogging with awful grammar and huge chunks of text? Start vlogging with a terrible camera with horrendous audio? You’re in for a bad time, and you’re not going to achieve success.
Have You Done Your Research?
There’s no point getting involved in blogs and vlogs if you don’t know what you’re doing. This is where it pays to look at successful examples from across the web. What do these successes have in common? How can you replicate their offerings but put your own, unique spin on it? These are the things you need to figure out before you get started.
What About Distribution?
It’s all well and good putting your blogs and vlogs in one location, but you need to go further with this. Let’s take your new vlog, for example. It’s on your website? Great! Now, get it onto your Facebook and Twitter pages. Then, include it with your email marketing campaigns. Get that video into the public eye in as many ways as you can. Don’t limit its potential.
What’s Your Angle
What do you actually have to say? Are you going to be able to come at this task with an interesting point of view? If you’re just going to reel off business terms, people will get bored quickly. They want to be informed, but they want to be entertained at the same time. Figuring out an angle is crucial before you ever start typing or filming.