If you have a successful bricks and mortar store, you might think you need to have an online store also. But not having any form of online presence for your store can limit your audience and potential sales. So even if you only have a basic e-commerce website setup, it could make your business seem more relevant. Unfortunately, many business owners rush into launching an online store with little thought. Even though with limited technical abilities would find setting up an online store a breeze. But not giving your new adventure the consideration it deserves could have more negative effects than positive ones. So if you want to make a smooth transition into the online world, slow down and consider these factors first.
Managing your product inventory
Inventories should be something you are used to if you sell your products from a physical store. From predicting trends to restocking best sellers, it’s a difficult but crucial task. However, if you intend to add an online store to your business, this can only make inventory management more challenging. Without the correct planning and software in place, it’s likely you will run into difficulties very quickly. For instance, your in-store clientele may buy a product which then means you are out of stock. But your website might still have it available to buy. This can lead to orders being made by your online customers which you cannot fulfill. To avoid this from happening, consider carefully how you intend to sync the two.
A top priority for your online store should be ease of payment for your customers. If it’s too difficult for them to make a purchase, they may lose interest and go elsewhere. Online customers are also particularly wary of the sites they buy from. So if your online store doesn’t seem secure, this too can stop them from wanting to buy from you. Online stores predominantly use card, not present transactions. So you will need to look into whether you need a low or high-risk credit card processing service. This will be strongly dependent on the products you sell or the industry you are in. You will also need passwords and encryptions on all pages that include card details and personal information.
Making website SEO friendly
Regardless of whether you sell clothing or technical support, you need to prioritize SEO. If your customers can’t find your site amongst the thousands of other stores online, you could miss out on possible sales. So you need to think carefully about how you intend to make your online store SEO friendly. Programs such as Google Analytics and Wordstream can help you get higher search engine rankings. This will make it easier for you to stand out when people look for your company and products. Social media can be another tool you use to help drive people to your site when it’s launched. So start thinking about how you can get noticed online.
Not thinking these factors through before moving your store online could result in chaos for your business. So take your time and plan an effective strategy to make it a smooth and successful transition.