You turned your idea into an unique product. You thought of a clever name, and created a logo as well as tagline. Now you’re sure your brand to go? Not so fast 🙂 Brand identity does matter, but what is more important is how you create and position those representation among your customers.
Jumpstart Your Brand Identity Efforts
Almost 75% of purchase decisions are based on emotion. So, strong branding is critical in our world. After all, you always want to ensure that you’re the first provider in your niche when it comes to customer minds. But how to be memorable and stand out? Here is some quick guide to have a great, memorable brand:
1. Be Authentic.
Your efforts to brand your organization won’t get far if they are not authentic. Be real, and always avoid being too “fun” if you serve a serious customers. You sure will struggle to deliver the right consistency if your brand persona is nothing more than a facade.
2. Make it Visual.
Yes, plus simple and memorable. Create a theme, activity or even metaphor that relate to your business. Simple branding is the best, especially if you can make an association in people’s mind that helps them remember you.
3. Know Your Audience.
Your brand identity should include the concerns, needs, preferences, and lifestyle of your audience. Find your niche and know your target market inside out – don’t try to be everything to everyone, if you do, read #1 again.
4. Develop Customer Loyalty with Brand Ambassadors
The world strongest brands don’t just have customers, but evangelists. Word of mouth is one of the most important purchasing influencers and they provide free advertising. Brand evangelists advertise their favorite brands by recommending them to other potential customers. The stronger your brand is, the greater your customer loyalty.
5. Be consistent
Once you’ve come up with your branding, you want to spread it everywhere. Get new business cards, car sign, or even stationery. Don’t leave any of your old branding around to confuse people.
We hope this post brighten you about create your own brand, and a little peek from Open forum about Branding 101. Last but not least, how have you branded your solo business? Explain your concept and leave us a link.