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About 85% of marketing brand total revenues come from paid advertising. You want to send paid traffic to your website? That’s great! Especially if you are looking from the digital noise online today, expanding your campaign directly in front of your target audience with paid ads is one to go and you’ll find how Google Adwords make it easy for you!
What is Adwords?
If you don’t know, Adwords is part of Google AdWords and it is actually Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
How Does Adwords Work?
Your good choice of keyword that you are bidding and the relevancy to the company can be an effective way to you business, because it can brings real conversion to your company. Make sure that you are not wasting money on the wrong keywords and low CTR ads.
Do You Need Adwords For Your Business?
You probably wondering, is Adwords the right one for me? Well, lucky you. This post will help enlighten you with some of the questions that crossed your mind for a while.
Is Adwords Right For My Business?
Giving 80% revenue to the business, Adwords is not the one to doubt. Online marketing and Google Adwords is the two thing that go hand in hand. When a customer is looking for a product, service, promotion anywhere in the world, they probably will search it into Google and they might be looking for you. For a small business, especially, Adwords can be a successful method of driving traffic to your site, and even increased sales. Check out this article about 5 reason why you should Adwords For Your Business by Forbes
It takes time to establish strong structure in Adwords
Here’s something really awesome about Adwords is that you can control your advertising costs. What this means? It allows you to budget your campaign accordingly without worrying about going over budget. But first, do you have plan in hand? Because Adwords don’t just work overnight. It build times, effort and plan to achieve a successful campaign.
Quality is more important than Quantity
Quality traffic refers to the traffic that is well targeted. This means that the visitor who came to you site is looking for what you are advertising. The benefit of quality traffic is that it will bring you a higher percentage of success and more sales. Make sure to be specified on your product, because you don’t want to give a low quality traffic to yourself. Not only it is a waste of time and money, but low quality traffic may overload your servers and frustrate you (Opentracker, 2009). A little hint: Low quality traffic not only caused by your content and unspecific keywords, but the look of your site would give a big impact to your visitor whether they want to continue to browse or not.
Google and Internet Advertising
Creating a PPC advertising campaign may seem daunting at first, however with a little research, you can design your own campaign, and reach a larger percentage of your target audience. Always remember to make Adwords campaign works for you, not against you. Whether you manage your own campaign or hire somebody to do it for you, we are of course interested to hear from you and offer any advice that we can.
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