When you have a product, you need to find a way to get your product in front of potential customers, get them interested and make a decision to purchase. For certain products, that may take quite a bit of time, cost and effort. Thanks to mobile phones, the time, cost and effort can be reduced significantly. People nowadays use mobile phones more than any other media (TV, radio, magazine) to connect with businesses, find/research products and make purchase from anywhere.
Mobile Smartphone as Shopping Platforms
“With a smartphone or tablet always in our pockets, they are fundamentally changing the way people shop by reducing the time between when a consumer sees a compelling brand message and takes action.” – Adam Marchick
Mobile phones and Customers
Nowadays, customers can be out and about when they see a brand’s message, do a quick Google search on their mobile phones and either make a purchase on the device or head right to the store where the product is available. This gives customers less time to lose interest, change their minds or learn more about a competitor. However, it also means that businesses have to be extra conscious of their mobile presence.
Since so many customers are now researching or buying products using their mobile devices, you need to make sure your business’ web presence is fully optimized for mobile customers. By doing so, you can fully take advantage of that shortened buying process and the impulsive nature of mobile shoppers.
In-store traffic is down, but the spirit of spending is up
In January, The Wall Street Journal reported that foot traffic to stores in November and December plunged from 38 billion in 2010 to 17 billion in 2013. Although, the fact that consumers may have made fewer visits to retailers, that doesn’t bring overall sales down. In fact, retail sales for that same period increased from $681 billion to $783 billion.
Increasingly, shoppers are relying on their mobile phones while making in-store visit and research showed that 84% of mobile phones shoppers use their device while shopping in a store.
Now you know that mobile phones have shifted the buying behavior of consumers, you need to be sure that your mobile shopping experience is also good. My advice to you is: don’t get left behind. Use mobile shopping experience as a leverage to increase sales.
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