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Almost nine out of ten marketers believe that social media is the most effective channel for business to business. Using social media for marketing can enable small business looking to further their reach to more customers.
Therefore, having a strong social marketing plan and presence on the web is the key to tap into their interest. If you effectively implemented them, marketing with social media can bring remarkable success to your business.
‘92% of marketers have increased their exposure through social media marketing and 80% had positive results in terms traffic’. – Smart Insight
What is Social Media Marketing?
Social media marketing is a form that implements various social media networks to cover activities involving social sharing of contest, videos, images for marketing purposes.
Why does marketers care about social media? The two are very closely related. Social media marketing can help them achieve a number of goals, such as:
- Driving website traffic
- Increasing exposure
- Brand awareness
- Creating a brand identity and positive brand association
- Communication and interaction with key audiences
It requires a lot of effort to be effective in social media marketing. Below is the example where you can begin to take inspiration to develop your own social media marketing plan.
VICE Social Brand is a communication, social media marketing and digital advertising agency based in Jakarta, Indonesia. They believe that sociability is the current media today. because it happen everywhere and every minute of every day in the real world, as well as in the digital world. Working with the best in the industry, VICE Social Brand make people talk about your product, company, services and brand through social media.
As you can see on their Facebook page, VICE often craft client’s newsworthy story angles to generate high profile media coverage targeted to key audiences. They help brands to be more social; to talk to people, and to be talked about by people.
Apart from that, VICE also creates a business profile on Social Media networks to keep the audience abreast of the newest platforms and build a positive presence. This has effectively made VICE as a go-to source for journalists locally, regionally and nationally.
As Aldi Sky Wungkana, director of VICE Social Brand and BlackStone Asia says, just be useful! With the right mix of content and creativity, any campaign can become social. So, do you convinced about social media for your business now?
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