Instagram has added many new features to the Instagram Stories section. So many, it takes some effort to keep up with them, but all features are designed to be easy to implement to make your Instagram Story look and feel great!
This is good news for business owners. Unlike other social media platforms, Instagram welcome many postings of Instagram Stories. Why? Each story disappears after 24 hours. This means Instagram’s server is not cluttered with hundreds of terabytes of files and Instagram will not penalize a business for heaps of postings.
What businesses have been using Instagram Stories to increase brand awareness and customer engagement?
Here are some examples:
McDonald’s in Malaysia wanted to increase sales in stores by targeting millennials in an Instagram Stories campaign. How did they achieve this? They used playful, animated videos in their stories. This resulted in threefold increase in store sales and their stories reached 60% of the millennial audience.
An Indonesian e-commerce company called Tokopedia wanted to increase the number of their apps installed. An Instagram Stories campaign ensued that saw a 54% increase in app installs and ended up with a 35% lower cost per install.
ASOS is another very successful online company selling over 850 brands of clothing, including their own brand. ASOS created an Instagram Story with the aim to increase brand awareness and customer engagement not only in their own country (UK) but also in the USA. Simply by using videos in their stories ASOS saw a 3-point increase in brand awareness and a 14-point increase in ad recall.
The above examples are just a few and there are many more just like them.
Instagram Stories do work to increase your business prospects. Gaining more customers and making them aware of your brand is a surefire way to maintain success for your business.
This infographic can show you exactly how to do that.