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The Trend
Your packed schedule makes it difficult to do some shopping? We’ve got it covered; online shopping is so much faster and easier! With a simple click or phone call, your package will be delivered in front of your door. How cool was that? In 2015, many business marketers are making use of this phenomenon to increase purchase potential and attract more audience. If you are handy with an iPhone or Android camera, using Instagram could be a lifeline for your business content! About 97% of small business owners are using Instagram to engage with existing clients online and some strategies to improve customer experience.
The domination of social media has taken a center stage in online marketing by the feature of data analytics at lowest cost which let every marketers to have a chance to monitor their own brand sales record! Furthermore, social media biggies like Facebook and Instagram are also offering video advertising as it has the power to hold that elusive user trait known as short attention span and raise the chance of interest.
If you think you can simply use Instagram to showcase your products and services, think again! There are more marketing tricks and tools involved. But, Instagram can be a highly targeted channel for a brand you are planning to make! It is unbelievable what was once a photo-sharing app is now a key of sales channel. It was discovered that Instagram has provides brand 15 times more engagement over any other media platforms through its highly visual and creative community (Lazzazera, 2014). In fact, more than half of the world top 100 brands (include food, fashion, agent, any theme you name it!) and some potential buyers are on Instagram. This means that Instagram is a prime channel for E-commerce business. It’s an effective method, as some brands are proven to gain some recognition and reach new customers.
When the brand have established a large targeted audience and gained some trust and loyalty, its time to lend the nature itself in advertising the products. Yourganic has established a healthy Instagram audience over more than 15.700 followers and regularly highlights new exclusive products to drive more sales. Covered in 250ml and 500ml bottles, Yourganic is the first almond plant-based milk in Jakarta.
How Yourganic run their campaign?
1. Taking the Buyers behind the scene
Take the example of Yourganic, who increasing their buyer by showing them behind the scenes looks of the company. This method has help connecting the customers in a way unparalleled by any other medium. Through Instagram, Yourganic share photos and videos, which had provide followers a genuine glimpse of their product. This has resulted in product loyalty and great communication between Yourganic and the buyers for a long period of time.
2.Host contest and projects
Photo contest is always a great way to increase the product visibility on Instagram. Yourganic Project #yourganicgiveaways is the celebration of their 1st Anniversary. This project has generated 50% of the sales for its newly launched petit raw almond mylk. The followers just had to post pictures of themselves while enjoying one of the products. 50 photos were posted with the #yourganicgiveaways hashtag in one week following the project and followers on Yourganic Instagram had a conversion rate of 20% from the previous number.
3. Sponsored Posts and Product Reviews
Like some says, things with a good value are never free! This tactic right here, we might say a bit pricey but worth it! The rates are usually different, depending on the size of the followers. Yourganic admittedly uses this approach! Yourganic paid some famous blogger accounts approximately $50 to $100 per image to post eye-catching images that highlighted some of their products. They also offer some kind of review to post too as their product is quite a distinctive in Jakarta’s market.
In conclusion, social media will continues to play a growing role in small business marketing. There are hundred of Instagram strategies that can help in promoting your brand. If I have to tell you, one of them that it must be authentic and social! We guarantee that this can lead a healthy stream of revenue for your brand! Good Luck!
Reference:
Use Instagram to Promote Products
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