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With engagement rate up to hundred times higher than other social media platform, Instagram is one giant media you cannot ignore. Whether it’s for business purpose or not, only few managed to crack the Instagram formula for success.
The Key to Instagram Business Success
If you have a business with Instagram or are planning to create one, here are the steps that may help you for success and optimize your marketing campaign on the app:
1. Think Instagram as Photo-Centric Social Network
Yes, Instagram will ends up storing your photos, but it is not somewhere for a permanent archive. Instead, connect your account with interesting people and encourage them to give comment on your photos, like your photos and share the love.
2. Know Your Target Audience
A solid understanding of your target group will streamline you process of creating your content. And you can save a lot of time and money by not doing countless trial and error runs. The bottom line is that one of marketing rule of thumb is to decode your target audience, so to create engaging and specific content is key to a successful marketing strategy.
3. Be innovative
Creating a quality content on Instagram can be a challenge, especially when you are restricted to a particular product. Take example of Oreo who partnered up with Cold Stone to create first ice cream cookies sandwich to the public. More on the campaign here.
4. Take Your Followers BTS
This means take them behind the scene, by using Instagram videos to show the followers an exclusive peek into what goes behind the making of your product. A limit of 15 seconds is a perfect time to show not too much, but not too little magic of your brand.
5. Make Use on User-Generated Content
Creating original and engaging content for Instagram business can be exhausting most of the time. But don’t worry, you can always use the user-generated content because it helps to put your product into context and is proven as a powerful promotional tool to increase engagement with your followers.
6. Be Consistent
Everything will work in a good place, if you have a solid plan. Knowing the right number of posts and the right time to post is as crucial as the right content. Putting up post when most of your followers are likely to be online considerably increases your chance of engagement.
If used in a smart way, Instagram can be a highly targeted promotion tool that offers more engagement than any other social media platforms. Now that you have the key to Instagram business success in your hand, strategize it well and watch the results coming in. If you have any discussion about more tips on Instagram business success, we are open for discussion! Just leave a comment down below.
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