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On April 2015, Google is expanding its use of mobile friendly as ranking signal. It says that your site will have a significant impact in Google search results and users will find it easier to get relevant and high quality search result optimized for their devices. Now, there’s a new factor that will make those expansion to now fail.
I’m not kidding. Your site is no longer considered mobile friendly by Google if you are using app install interstitial. So, did you use app-install interstitial on your site?
Although website with app install interstitial are less intrusive, but their content may provide a bad search experience. ((via. Google Webmasters)
There’s nothing wrong with app install ads, but too often now, you click on a mobile search result, and when the site loads, a giant app install interstitial pops up that prompts you to install that site’s app. Those ads typically block all the content on the mobile web page until you find that little small ‘x’ to click away the ad (and chances are you will mistakenly click next to it and basically click on the ad, which takes you to Google Play).
Giant app install interstitial have indeed become really annoying. When I click on a search result, chances are I want to see the content on the site — not install its mobile app. It is sometimes good to have these interstitial, but it’s just simply an annoyance.
So, My Site Is No Longer Mobile Friendly?
Yes, after November 1. You read them right, Google will not actually start applying this caveat until November 1, so that should give webmasters enough time to make updates. Because, after that, your site will no longer be considered mobile friendly if your site show an app install interstitial
Is my Site Mobile Friendly?
Simply type your url and click here to tell if your site is mobile friendly.
Go mobile today to provide your visitors a good user experience and to make most of your mobile traffic.
Thanks to WebProNews for this important information. Hopefully this post encourages webmasters out there to update their website. Share to your friend and whomever you think will benefit from this information! Subscribe to us to get more daily updates in recent news on digital marketing.
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