There’s many ways to optimize your Facebook ads that can make or break your campaign. In the end, you want to make sure that your campaign is distributed to as many audiences as possible. Meanwhile, the distribution of your Facebook ads is determined by number of factors, including bids, competitions, target audiences and performance. So how do you optimize your Facebook ads is an effective and efficient way? Here are some simple tricks to help you optimize your Facebook ads:
1. Know Your Goal Before You Start
Don’t worry, Facebook is nice enough to ask you what your goals are before you start creating your Ad. But for small businesses, we recommend you to focus on Website Conversion as your goal because this will allow you to see exactly how much a new lead or customer costs.
2. Smaller Audience is Better
Find your right target audience by breaking up your entire potential customer into smaller segments. To do this properly, we recommend you to keep your audience segments between 50.000 – 100.000 people. You can easily see how large your audiences are and how each targeting option will affect. This can also minimize audience overlaps which will result in better campaign distribution and saving you money.
3. Optimize Your Facebook Ads by monitor, monitor, and always monitor.
Always monitor your ad performance metric to make sure they aren’t out of whack, because at the end of the day, you make decision and changes based on that metric.
4. Get Creative with Life Events Targeting
Certain types of campaign can be based on selling people the experience of major life events. Wedding for examples, you can connect with couples who are planning to have a wedding or couples who are in love. Facebook has pretty much every conceivable life event targeting option.
5. Keep it Short & Simple
If you are running out on what to write, we recommend you to use this basic formula to keep it short and to the point: Want [blank]? Get our [blank] to learn how. As simple as that! Because the longer your ads on Facebook, the less people will read it.
As a rule of thumb, you should focus on reaching your target segment of people and consider how you can best serve them. Don’t be afraid to make changes when necessary, do some testing and always monitor the results. Try this tricks and see if you’re getting any improvement in your campaign. Or if you have other simple tricks, share it with us in the comment below!