A proper set up of campaign will help you better organize, optimize and measure the performance of your adverts. In this post, you’ll learn how to set up your Facebook Ads and also all the important information you need to know. This includes how to manage and knowing your limit, as well as other information that will help you to achieve a smarter advertising campaign.
Facebook Ads? Why?
Mobile devices are now part of our lives and more than 1.4 billion people use Facebook to connect. With Facebook Ads, you can create targeted ads to reach different audiences and meet your business’ goal. Here’s what you need to create a solid campaign:
1. Create and Select What to Advertise
When you login to Facebook, look at the top right hand corner of your browser. You’ll see a green button that says ‘Create an Ad’. Click on it and select what you want to advertise since there a bunch of options. For example you can promote URLs (on or off Facebook), pages, places, or domains. Once you’ve made your decision, click it and you’ll be on your way.
2. Preview Your Ads
For Facebook ads, you will always need to write some short copy and confirm your URL. An ad preview will display on the right hand side of the page, in order for you to see how the ad will look once its live.
3. Target Your Audience
This is include geography, age, gender, interest and categories. Facebook also offers ad targeting based on connections. For example, you can target people who are connected to your business page, and even your friends if you want to target like-minded users who have an interest in your company.
4. Set Your Bidding
In here, your choices determine how you pay and who your ads is served to. For instance, when you optimize your bid for the page likes, you’ll be charged when your ads is served within the audience who’s liking your Page. A little tip, you can pick more than one placement for each ad to give them more opportunities to deliver.
5. Time to Launch!
After you’re happy with the review, click the blue “Place Order” button and your ad is going live! As always, be sure to watch them very closely to ensure everything work well and your budget is spent wisely.
Lastly, everyone got different ways of dividing up their Facebook ad campaigns. But beyond that, the number of ways you can label and name your ads is literally infinite! If you’ve got any ads running right now, or you’re planning to set some up, we are interested to hear how its going! Take a second and leave a comment below and, we’ll try our best to help you out!
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