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Marketers, journalist and even content are turning to the value of online video, because no doubt that online marketing is on the rise. Not only it slowly help you built an audience due to its visual story tell, it is also help an infrastructure of your company. Hence, here are some tips and strategies to get you going.
Keep it Short
Today, people demand information quickly and effectively hence, the popularity of short-form videos are highly increasing. In fact, marketers only have 10 seconds to grab the viewers attention in a marketing video. When it comes to platforms, desktop users seems to have an attention span of around 2 minutes or less, while mobile users seem to stay a little longer, around 2 to 4 minutes.
Story Arc
A good video is when you tell a compelling story, because it makes people can relate to you. By finding sympathetic characters, highlight the journeys and end it with a powerful conclusion. Always weave a lesson into your story as a takeaway. Why? because they are unique and that will brought attention to the viewers.
Call to Action
Video has always been a one-sided conversation. But don’t make it as a thing you cannot use, besides it offers the opportunity to broadcast your message to a wide audience. Ask your viewers some key questions or action that will spark conversation about their wants and needs. That will start a discussion and things will change from there.
Last but not least, try to be yourself and don’t try to be perfect. With each video you done, your confidence and skills will increase, and you will get better in time. Here’s my challenge to you. If you love making video, you will record a video in the next 24 hours and try my tips! Because, there are million competition out there that will claim your space, if you didn’t move now. Give it a try and leave us a comment below about your success!
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