You’ve seen it everywhere: on Twitter, Instagram, and Facebook, on TV advertisement and billboard, on ironic T-shirts and baseball caps. You may have even heard a cheeky millennial say it out loud of The Power of the Hashtag
What is hashtag anyway?
To put it simply, a hashtag is simply a way for people to search for tweets that have a common topic and to begin a conversation.
Today, the hashtag represents a golden opportunity for small-business owners to send a message across multiple platforms — quickly.
Check out this infographic, created by Hufftington Post and American Express OPEN to utilize the power of the hashtag to build your business. With one simple hashtag, you can drive brand recognition, improve reach and engage in a give-and-take with your customer base.