The Science Behind Creating Buyer Persona

buyer persona
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Creating a buyer persona is an important part of a successful content marketing. A poorly planned content or a disorganized schedule would fail your inbound marketing strategy.

 

Content Marketing & Buyer Persona?

 

Content marketing is incredibly powerful at demonstrating your company’s expertise. To build the right content at the right time requires not just a good plan but also a buyer persona. But building an ideal buyer persona isn’t as simple as you think. It involves more work, but it sure will help you understand your customer better. The better you understand, the better you can create content that geared toward them.

Its important to establish buyer persona for your business first, so you can segment your audience and create stronger marketing campaigns. If you market with buyer personas, you market it smarter.

Luckily for you, you can check out the latest infographic outlining the science behind creating buyer persona! If you like this post, Subscribe to us for more marketing related infographics in the future!

 

Buyer Persona

via. WSI


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