Running a store is not easy. Not only do you have to compete with the online marketplace, but you also have to cater to the many responsibilities that keep a store operational and well worth it in the first place. Some businesses simply require a store in order to properly demonstrate and localize the goods they sell in the community, but that’s all the more rare in the present day. It’s not uncommon for more and more stores to focus on a more online audience, and for good reason. It does seem that many new customers expect products to be sold and delivered within one day, instead of expecting them to come and visit the product in question.
However, there are many ways for your store to stay relevant, especially in the eyes of young audiences. This ‘store guide for attracting millenials’ should help you do just that, and calibrate your efforts in the right way.
It’s more than important to stay compatible with modern trends. This means affording the potential for integration with certain platforms. It might be you offer social media signups, as in promotional deals that only accrue when they ‘like’ your Facebook page in store. It might mean becoming more up to date with modern payment methods, such as using a card reader for iPhone to properly allow for mobile POS sales. It means allowing and subtly encouraging your customer base to share your store and tag your location on social media, making it more of a ‘hip’ place to hang out. It could even mean registering your business as a ‘Pokemon Go gym,’ but that is content for another article.
Be Forward Thinking
Progressiveness is high on the millennial agenda. This doesn’t mean associating yourself with any strange political ideals, but maybe getting behind a few things that everyone can agree on. For example, it’s hard to find people who are completely against the necessity for environmental protection. It’s likely that investing in potential tree plantations per percentage of sales or reducing your manufacturing carbon emissions could allow for a true positive ripple in how your audience currently sees your firm. Celebrating these efforts through tangible, physical displays could help your store become a hub for this form of enquiry.
They might choose to support you in these efforts through this general attitude of corporate well-meaning. At the very least, you will understand the directions in which your client base wishes you to go, and this might help you inform the decisions of the future.
Consumers are used to being treated like cattle. New ways of marketing and entrepreneurial ‘insight’ have left customers worldwide feeling like they are simply there to be used. Celebrating your customers through promotional ad campaigns, genuine positive investment in charities and championing causes your client base finds encouraging could help you naturally and inoffensively celebrate those you wish to impress. This is an active method of fostering brand loyalty, and could make all the difference in the positive perceptions you are attempting to encourage.