As modern marketing communication becomes progressively more complex, marketers cannot always maintain high standards of customer communication and advertising without automation and specialised applications. Here is a list of 7 best apps for successful marketing making your work much easier.
This app allows you to quickly browse through the latest and most relevant posts on social media related to certain trends or marketing niches. This way, you can instantly see what’s hot in your area of interest, avoid copyism, and use the latest hype topics as marketing leverage and inspiration.
This app allows you to effectively manage your social media posts, plan their launch, and monitor readers’ response. Moreover, you can use it for free if you have less than three social media accounts and do not need to schedule more than 30 posts beforehand.
Good ideas may come to you at highly inconvenient times. Collecting all scraps of paper, voice recordings, photos, and screenshots made throughout a busy week may be cumbersome, to say the least. Such apps as Evernote allow you to get rid of this mess and save all your ideas in a single database with a searchable structure.
Canva lets you to instantly improve the visual attractiveness of your posts by the use of ready-made templates and a vast library of graphics. Since visual attractiveness is one of the most powerful attractions for modern audiences, this tool is an absolute necessity for all marketers working from their mobile devices.
- Grammarly Keyboard
While visual designs may be a thing of personal preference, grammatical mistakes are an absolute no-no for any serious marketer. Similar to its desktop version, Grammarly Keyboard allows you to instantly check your grammar, punctuation, and vocabulary choices. This app may be a life-saver when you have highly limited time and cannot rely on the services of professional editors.
While cloud-based storage services may not be recognised as marketing tools, every marketer encountered the need to send the graphic designer all project documents on a Sunday afternoon or to introduce minor updates to your recent project from someone else’s PC or laptop. Synchronise all your files with an external database in order to avoid these problems and easily share all files with your colleagues when developing complex marketing campaigns.
The problem of coordinating multiple specialists leads us to the need to build calendar-aligned to-do lists for marketing teams. Trello allows you to set goals, manage project activities, and organise the workflow in a transparent and efficient manner sharing them between participants.
There are only so many hours in a day, and productivity limitations are unavoidable for all marketers. Using the right tools may allow you to avoid the extra effort and really focus on what is important for your job. Make sure that you experiment with multiple solutions, select the ones that work best for you, and install them on all your devices to make your working experience as smooth and uniform as possible.
Anna Clarke is the owner of the online essay writing service 15 Writers. She is a successful entrepreneur with over 20 years’ experience in freelancing and consulting, specialising in Business, Economics, Finance, Marketing and Management.