A company’s brand is more than just pretty images and catchy slogans. A brand is what separates your business from your competitors, and, if you’re not doing that, then you’re leaving very little reason for potential customers for your target audience to come to you rather than the thousands of other businesses within your industry which offer the same or, at least, a very similar service of range of goods to you.
It’s time to spitball some ideas either around your own mind, or with your employees, because a dead brand is dead business. This is about more than “saving” a company, however. A new brand can be a reinvention for your organisation. It could be the key to putting your leaps and bounds ahead of the other players in the game, and it all starts with following some clear and simple steps to success when it comes to designing a captivating brand and marketing that brand effectively through all the important channels available to you.
Improve your social media presence.
Everybody hates that business which approaches social media incorrectly. Don’t be that business. If you’re going to use, you need to use it properly, and you should definitely be using it. This is a key way to spread your brand, as we live in a digital age. People are using the internet to spread links, images and videos far more easily, instantaneously and effectively than they would be through word of mouth.
This is your opportunity to find the correct target audience, and target them. You can’t blindly use hashtags like an uncle who doesn’t understand social media. You need to be a little bit more human and a little bit less corporate when you use social networks, because the clue is in the name. People want to socialise and share fun, exciting topics or content. They don’t want to be bombarded with blatant salesmanship.
Learn how to offer engaging content which reels in your range of potential customers, because that’s when social media starts to become a great branding tool for you. Your company name is spread throughout networks when people share your content, meaning you no longer have to do the marketing directly. For example, if you’re a restaurant which posts mouth-watering pictures of meals you offer, or perhaps even gets customers to tag you in pictures of their own meals (for rewards), this is a great way to get your name out there. People love a good food pic on Instagram.
Don’t dismiss the old ways of branding and marketing.
Despite the birth of the digital era washing over the old forms of marketing, such as newspaper advertisements and flyers, sometimes the old ways still work well. We’re living in a strange in-between age. Technology dominates all we do, but sometimes, as a counter-effect, people actually prefer traditional, human touches to branding. It feels a little more real. For example, you could choose a Luxury Printing service for your business cards. There’s something less disposable about physical marketing, as opposed to virtual marketing. Potential clients might be more inclined to contact you.
SEO and online marketing is crucial.
Of course, when it comes to increasing sales, online marketing is king of the crowd. SEO techniques have become vastly influential over the majority of industries within their respective marketing departments, and you should definitely be harnessing such methods if you aren’t already doing so. Optimising your website to rank highly on Google results pages is about not only reaching your target audience before your competitors, but impressing them when they actually visit your beautifully-designed, clearly-branded website.