Social media marketing is one of the most effective tools at your disposal. It has revolutionized the way that people do business, and if you don’t have a good strategy you will fall behind your competitors. However, everybody seems to be focusing solely on social media marketing and neglecting the older forms. A good marketing campaign is one that covers multiple platforms and combines them all into one coherent message. If you feel like you’ve been too one-sided with your marketing campaign, here’s a few simple alternatives that you can use to reach more potential customers.
Build A List
Assessing your current situation is the first step to creating and launching a new marketing campaign. Build a list of contact details for all of your existing customers, and prospective clients. That way you can organize the ways that you target people. You can also use your list to gather information about your current campaign and the aspects of it that are successful.
A lot of people think that email marketing has been superseded by social media, but that isn’t the case. Getting a good return on email marketing campaigns is not as easy as it used to be, but it is still valuable. Making sure that you send something worthwhile is the key to getting sales out of your email campaign. You need to catch their attention in the subject of your email, otherwise it will get deleted without being read. If you manage to get them to open it, there needs to be something worth looking at. Be concise, use good images, and keep the colors interesting. Email marketing campaigns are great because you can use bulk email lists to target huge numbers of people at the same time. You can use the list that you built before to get you started.
Billboards are a tried and tested method of advertising that we’ve been using for years. They are quite expensive but if you get it right then it’s worth the investment. The key to a good billboard is often simplicity. There is an unwritten rule that says no more than six words, otherwise it becomes too crowded. You also need to make sure that you do something new to get yourself noticed. Billboards have been around for a while, so people are getting a bit bored of them. If you want them to take an interest in your advert, do something different. It is also a good idea to avoid having contact details on billboards. They are an important part of your campaign, but they should be used to support your brand image, not bring in customers directly.
Ask Your Customers
One of the best uses for social media is that you can get real-time updates on what customers think of your products and your brand. But that doesn’t mean that you can’t get this information without using social media. Putting a customer satisfaction survey on your own website is a great way to bring in a lot of information about customer’s experience. If you can afford it, use a competition draw as an incentive to get people to fill it out.