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There are a lot of definitions of thought leadership floating around these days. People declares themselves leaders because they wrote a book or winning an award. But it’s not. Life is like symphony and business at its best has an artistic component. Leaders are charged with the responsibility of aligning the team to get […]
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You turned your idea into an unique product. You thought of a clever name, and created a logo as well as tagline. Now you’re sure your brand to go? Not so fast 🙂 Brand identity does matter, but what is more important is how you create and position those representation among your customers. […]
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There’s many ways to optimize your Facebook ads that can make or break your campaign. In the end, you want to make sure that your campaign is distributed to as many audiences as possible. Meanwhile, the distribution of your Facebook ads is determined by number of factors, including bids, competitions, target audiences and performance. So how […]
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A great logo is more than images and words, a great logo tells a lot about you and is a big part of your brand. Brands spend literally million bucks on their logo because it has such a huge impact on how people perceive the brand. But, not everyone have millions to invest in their […]
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With engagement rate up to hundred times higher than other social media platform, Instagram is one giant media you cannot ignore. Whether it’s for business purpose or not, only few managed to crack the Instagram formula for success. The Key to Instagram Business Success If you have a business with Instagram or […]
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