There are certain qualities that make a brand unique. These could include a product or service, brand values, willingness to take risks, or a marketing campaign that captivates an audience. But, are you finding it difficult to grow the channel to promote your brand? You’re not alone. Here are the five practice you have to follow:
1. Follow the top trends
You should be constantly aware of the top trends active worldwide and when the fit is right for your brand to participate in one. Other than that, monitoring the popular trends and the usage of hashtags is a great way to grow your brand’s awareness.
2. Post quality content
Don’t you ever forget the importance of posting relevant quality content. Create lifestyle by highlighting your brand products. For example, Ben and Jerry has become one of the most followed brands on social media because they continue to post quality photos and video, sometimes which are relevant to their community and lifestyle they promoting. Often their post only feature their signature ice cream box and their visual would immediately tell a bigger story to the audience.
3. Run engaging contest
Talk about photo contest on Instagram and let your community to join in sharing content, promoting your brand with the use of prizes and giveaways. This participation in the contest shows you the most passionate and involved fans and the content they’re sharing gives you an invaluable form of promotion on the visual network. There are tons of examples of contest best practices for your brand to follow on your next activation.
4. Let your fans do the sharing
Sometimes, you can’t just depend on your brand itself. You have to be bold to have your community tell your story and promote your brand. Build a group name of your product, because it can increase your community sharing exponentially. Influencers can create awareness for your brand to their followers and that will encourage other people to participate in the sharing as well.
5. Highlight your fans’ user-generated content
I’ve talked about this here as it is one of the most effective tactics that most of you not really notice. Showcase your followers content in order to increase your reach! Not only, you showing more authentic perspective of your brand, but it is also gives them the ability to tell other people how great their experience are with your product. Which is, that’s your goal after all in creating your own brand. To have people love and enjoy :)\
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