Facebook has become an essential media for businesses, brands, celebrities, non-profit organizations and online users to promote their brands. Many of them use Facebook business page to help them achieve their specific goals.
However, creating a Facebook business page and a GREAT Facebook business page are totally two different things. Fortunately, you don’t need a programmer or special designer to make an irresistible page.
If you’re looking for a general overview on how to create a Facebook business page, let me show you the steps to create one that will help grow your business and set you up for success:
Step 1 : Choose a Great Username
Why? because this is the first thing people would notice. Pick a unique one, because your first choice might already be taken by other Facebook business page. Well then, Get your username now, so you’ll have it when you need it.
Step 2 : Pick Your Specific Classification
Choose a business category for your page! Why? It is the universal law to create Facebook business page. Choosing the right business category will help people to find your brand easier. Next, fill out some basic information about your business, pick a good profile picture, description, your company’s website address and let’s move on to next step!
Step 3 : An Eye Catching Visual Photo Cover
So what would be the next step? Definitely a cover photo that is visually dynamic, speaks about your product that would not just lures them in but also to take closer look at your page content. You can also include a marketing message in your cover photo. Be creative and come up with something fresh yet new. People are constantly looking for it these days 🙂
Step 4 : Get Connected
You need to get people to visit and like your page. But before that, make sure you fill your page with compelling and informative content. Content can be status updates, photo with caption, links with caption, video with caption, event page or location check-in. This will give people a reason why they should visit/like your page. Once you’ve got the right content, spread your Facebook business page through your personal network, your business associates’s network, your employees and colleagues’s network.
Step 5 : Measure Your Growth
Last but not least, you need to continuously measuring the efforts given on step 4, see which one’s working and keep doing it. Facebook can also help you measure some metrics. Simply click the “Insights” option in the top navigation to see the following:
- Overview: You can see a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
- Likes: This tab shows your overall fan growth and losses both paid and organic. Do not worry about paid efforts for now since more advance strategy needs to be employed.
- Reach: This tab highlights the raw number of people your Page is reaching every day. If you see spikes on a specific day, try cross-checking what you posted that day to see if you can get that same reach in the future.
- Visits: This tab indicates where your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.
And voila! Your Facebook business page is finally done! Now go post some interesting content and make a huge base of fans!