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Whether you are business newbie or your business is in the red, now it’s the time to make a serious investment in Internet Marketing. That is one of the most effective ways to spread the word about your business, products, services! Here are the five Online Marketing tactics you need to master:
1. A Good Website.
Design matters, especially when it comes to your website. This is because your website is the most powerful marketing tool for your business. Think whether you have a clear call to action and content. In fact, poor or overdone Web design can get in the way of properly reaching your target audience and meeting business goals, resulting in an almost immediate loss in leads and revenue.
2. Smart(er) SEO.
Getting your brand to the top of search engine results is something every business wants. Still, optimizing your website and online content isn’t always top priority when it comes to marketing. It really comes down to finding the right tools, understanding keywords, revising website and blog structure, and regularly creating content.
3. Email marketing efforts.
If you’re looking to reach your customers and stick to a tight budget, email marketing might do the trick.Make it your practice to send only current or potential customers concise and necessary content they can act on. Be sure to make it shareable and consider mobile devices in the design process.
4. Social Media is a Good Media
If your business isn’t on any social networking websites, then, well, you’re living under a rock. I mean, they are the key to reaching your target audience. According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows and telemarketing. So, it’s time to dive into Twitter chats, build your presence on LinkedIn Groups, utilize Facebook advertising, and set up some Google+ Hangouts.
5. Embrace multimedia.
Now more than ever is the time for meaningful imagery in your business’s marketing tactics. YouTube receives more than one billion monthly visitors. The good news is, you don’t need to spend a fortune on cameras or lighting to spread your message through a visual medium. But you do need a strategy. Create a video campaign for your business. Be sure to use a keyword-rich headline, a strong editorial message, and a call to action.
The more you master these tactics, the more you’ll get to differentiate your brand, achieve less competition and the more effective you’ll be able to target your desired niche. How are you using marketing to save your business?
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