Have you ever wondered what motivates people to Like Facebook posts — and share them, and comment on them?
Researchers have discovered trends in the way that we perform every major action on Facebook—liking, posting, sharing, commenting. For example, When people are browsing their facebook, studies show psychological reactions like pupil dilation as an indication of happiness. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns.
QuickSprout has created an infographic to help us learn about why people use Facebook and how marketers can learn from it.