It’s a question that happens in the mind of just about anyone who likes to blog or write online. How do you make some money from that love of content production? The truth is that it’s nowhere near as hard as you might think. There is a whole range of businesses using affiliates programs, so there’s plenty of opportunity. It’s all about how you make your site the perfect affiliates tool.
How you get people coming
Affiliates programs make use of the traffic that comes to a site and redirects it towards the product, service or company being marketed. Which means that you need to get yourself a suitable level of traffic in the first place. As a content producer, it’s all about networking. Share others’ content and ingrain yourself in the community. Create good will towards you and people will be much more willing to share your content, too. You can also help your articles stand out more by using search engine optimisation and keywords.
Generating valuable content
Once you get them on the site, you have to convince them it has worth to them. First, you need to find your niche. You need a subject area that you can talk about for a long time. Something that genuinely interests you. You should be accepting affiliate offers to those who fit that niche, as well. But after you choose your niche, it’s about creating content that has real value to your readership. Make it informative or, in the case of your affiliates efforts, a deal that hits right on their interests. If you can’t create content that has something to offer, you won’t get many readers.
Getting technical with your site
Getting readers is just one step towards making money off your site, however. Affiliate marketing usually requires those reading to click links. These links lead to the partner company and their services. So, you need to design your site to make it all the more likely that those readers are actually going to click the right links. One of the ways to do that is by experimenting with different design elements. Multivariate testing is one method. Seeing which elements work the best at converting visitors to customers for your partners.
Affiliates marketing is a long term strategy. You’re not looking to stand out, get a few clicks then be done with it. Over time, you want to build a returning audience who are going to help you earn money. Which means going about keeping them coming back. For one, paying attention to the trends is definitely going to help. Google Trends can help you keep an eagle eye out on what’s rising. When you spot something appropriate, be one of the first to capitalise on it. Just make sure that the news is positive. Sites that prove recurrently negative have fickle audiences.