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Appealing to the logical mind of someone is an important aspect of communication, but their emotional side is also the most powerful words and phrases to consider too. Do you know that you’re able to play with someone’s emotion? If you do it right, it will be a great way to convince people […]
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Whether you realize it or not, you already actively build your employer brand every time you talk to a candidate about the work environment, culture, or even each time you talk to a friend about your day. By helping people understand what it’s like to work at your organization, you can build a pipeline […]
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Have you ever wonder if it makes sense to advertise on Facebook? my answer is YES! Why? because IT WORKS. I’m sure you have friends who says Facebook ads is a bad idea for one reason or another. Either they read some articles or they’ve spent a lot of money on Facebook ads but didn’t get any […]
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Almost nine out of ten marketers believe that social media is the most effective channel for business to business. Using social media for marketing can enable small business looking to further their reach to more customers. Therefore, having a strong social marketing plan and presence on the web is the key to tap into their […]
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Even with the uncanny rise of hashtag usage, many of us are still confused when it comes to using it and many more still have no idea when it comes to its meaning. So, what is hashtag? The hashtag (#) was originally invented for a group of people to identify themselves online. Now it […]
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