8 Small Venue Social Media Content Must Haves

Recent trend shows accumulating ‘Likes’, ‘Favourites’ and tags by customers play a significant role to gain social influence in very competitive F&B industry. This marketing drift urges managers to frequently post creative contents. Pay attention, not all social media channel is suitable for every marketing strategy, so choose wisely.

Here are some general ‘Do’s’ from us;

1. Hold an event

You don’t have to hold a big event if the space at your venue does not allow you to do so. Tweet and Instagram beautiful pictures of a small birthday celebration will not only showcase the food but also give great impression of intimacy, warmth and friendly service a venue can offer.

2. Post daily specials

People like to be inspired of what to have prior their arrival to a venue. Share your daily specials on social media to entice customers to come and check it out. Highlight nutritious ingredients used to produce the dishes to build awareness that healthy food can be flavoursome – only served at your venue.

3. Cater special events

You may not be able to bring a large crowd to your venue, but it does not necessarily mean you cannot bring your delicious food to them. Cater for special occasions at offices and post pictures of happy customers enjoying your tasty bites and services. It will not only spread the good words of your presence but also opens up new opportunities for catering requests.

4. Share chef’s secret recipes through pictures

Every restaurant has best sellers created by their top chefs that always intrigue their customers to figure out what the secret ingredient behind such great dishes. Email a sneak peak or reveal small secret through pictures to send sense of importance or special to your customers who ‘Like’ or ‘Favourite’ your post in social media.

5. Humanise your brand

People want to feel a connection to a brand before they can be loyal customers; therefore you need to establish personality across all social channels. Tweet your staff’s birthday announcement and share photos of happy faces to give people the sense of connection to your venue.

6. Reward check-ins

Reward your customers who post check-in on their social media accounts to show appreciation and gratitude for voluntarily promotes your venue.

7. Photo contest

Create a contest by posting picture of your dish  (it can be the less popular one or new dish you want to promote) and let customer make their guesses.

8. Contribute to community discussions

Customers may not necessarily stumble across your profile or walk into your venue. But you can monitor online conversation that relate to your brand and industry, so you can discover people who would benefit from your service.

Happy trying!

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