Gone are the days of posting whatever feels right on the blog or site. These days, the importance of likes and shares is so huge and the cautionary tales of intimate affairs has gone viral. However, with an incorrect usage in digital world can cause an unwelcome expense that produces little return on effort and investment.
Human Presence in Digital World’
It is all crystal clear that we live in a profoundly online culture with enormous access to information. However, many small to medium businesses have not quite caught up to this digital world moment and find themselves left behind. So, here I am hoping to helping you to be on the right track.
1. Bit pieces of Humour
We all need a bit of humour in our lives and these is no reason why you can’t share that with your readers/customers on social media. The truth is, if you’re funny, apply them! Funny commentary online will attract engagement, i mean big engagement. This means, people will share, share and share.
2. Be more than just an avatar
To be presence in digital world, you need to do more than just your avatar. Deliver presentation to live audiences, host webinars, or even invite clients and partner to your office for meetings for example, and there is still many more. Digital world tend to give wrong impression especially to those who want to do partnership, this is when you prove to them by being human presence in real world.
3. Social Media
This means blogging, Facebook, Twitter, Instagram, and many more. First of all, blog is firmly established as a marketing tool. I mean, when you done it right, blog is a living. Social networking too, it’s the same powerful as blogging. You can meet virtual people who can share ideas and images with people that they have never met. The good usage of social media can help you elevate your product/brand.
Digital world is a better way to bring your product to people out there. The more relationship you can create, the more loyal customers are. Treat it like an extension of who you are, who you product are. Make it authentic, and make it useful.