Have you looked into whether it’d be a good idea for your business to advertise on Instagram? Sponsored posts are starting to pop all over our Instagram feeds since the company has been speeding up the roll out of Instagram ads in all over the world.
But how do you start advertising on Instagram? Are they worth it? Let’s have a look.
First of all, yes it is important. if you’re a big brand and/or are looking to build brand image or increase awareness among your target audience. Sponsored posts on Instagram will also gather extra ‘likes’ and comments, although these ‘likes’ will not appear on the picture within your Instagram profile, only on the sponsored post. So here are ways to use advertising or other paid media efforts on Instagram like a pro!
Host Instagram Giveaway
Hosting a giveaway is a popular option for businesses who want to invest some money into creating awareness for their brand on Instagram.
Contests that tend to drive the most awareness are ones that require users to tag a friend in the post’s comment section to enter.
Contests that require entrants to post a photo or video on their personal Instagram profile that mentions and/or tags the business and/or their contest hashtag in their post’s caption copy usually get great exposure as well.
Invite an Influencer to “Takeover” Your Brand’s Instagram Account
It is pricey, but it all depends on the person you choose. He/she is usually someone who is popular, i.e. has a large Instagram followers.
One of the most valuable benefits of having an Instagram takeover is to have your business’ account introduced to a unique group of followers who likely to have similar interests and tastes as the person you’ve invited to takeover your account. This often leads to an increase in followers, post likes and clicks on your bio’s URL.
When an Instagram takeover happens, the influencer will usually post on their own account letting their followers know that they’re taking over a brand’s account. Check out @garypeppergirl, @anazsiantar, or even @nikitakusuma 🙂
Include Instagram In Your Partnership Agreements
First, it has its benefit. it’s advantageous to include posting stipulations in your contract with your partner(s). For instance, both parties can agree on a number of brand-related Instagram posts within a specific period of time.
You can also specify in your contract that your influencer(s) must use specific calls to action and tag or mention your brand’s Instagram account in their posts’ caption copy.
As with any social media site, you want more followers. But it’s important to focus on cultivating a great community around the followers you do have. The more you focus and connect with on your existing followers, the more your audience will grow naturally.
So there you have it, how to advertise like an Instagram Pro and get youself a better connection to your market. Try them out, and see how authentically successful your visual mobile marketing can be. Check out this resource to find out how to get more followers on Instagram.
Do you use Instagram for your business? I would love to hear any tips you have to share below!