You have a highly successful online store, a loyal community of customers in love with your brand and an audience of fans on popular social networks. So, whats next? You’ve dominated the digital realm, now its time to extending your reach into the world of real-life physical retail!
Pop Your Pop Ups Store!
Pop Ups are a growing trend in Indonesia now. Food and retail entrepreneurs are bootstrapping their way into whatever ground level space they can get – from street corners, to food trucks and to established stores as well as restaurant – you name it! These pop ups are not just selling products. They’re selling experiences and lifestyle.
POP UP RETAIL have its tendency to pop up, quickly draw in the crowds, and disappear into something that makes every brand a fresh look, exclusivity and surprise. Like what Zalora did back in the early year of 2015.
Zalora and its Empire
Zalora first Pop Up Store named “The Zalora Shop” was a total success! As the biggest online fashion retail in Asia, Zalora has breakthrough to be the first store in Indonesia who gave their customer first experience in digital offline shopping.
Managing Director of Zalora Indonesia, Fredrik Thomassen said that the use of The Zalora shop has sells the customer an online yet offline shopping experience. Not only the customer are able to see, touch and feel all the collection they want, but they are also able to order it online. Do you know what this means? Ain’t need to worry about size that is too big or isn’t fit on your body. That’s what the goal is.
Pop Ups Store Now!
Isn’t that amazing? The first rule of selling in a physical retail environment is the good old saying, it’s all about “location, convenience and style,” and that’s precisely what Zalora has cover.
At the end of the day, the holy grail of E-commerce is having your own creativity. It is risky, because you are playing in the big leagues, but it is worth the time, people and money 🙂 Do you think Zalora has made a good idea? If you like this post, subscribe to us below as we will cover more on the tips of Pop Up Store in the making near future!